Corporate Philosophy
Realize our Vision for the Future
Guidelines for Our Staff's Conduct
- Create products and services from our customer's point of view.
- Be serious about what you enjoy and what you are good at.
- Always see through essence and reasons of things.
- Set a high goal and actively challenge it.
- Feel the mental growth by working out your originality.
- Think and act quickly and properly.
- Foster your team's cooperation through communication.
- Have a strong will, courage and confidence.
- Value your modesty and empathy.
- Always have beautiful dreams and thoughts.
The Origin of "Sophia Cradle"
Sophia
"Sophia" is a Greek word with a variety of meanings, such as knowledge, reason, prudence, and intuition. The English equivalent is "wisdom," essential for living a fulfilling and peaceful life.
Cradle
The word "cradle" has many symbolic meanings, and we especially tie its significance to the "cradle of civilization" and many other places of origin. The cradle is also a symbol of birth and protection.
In other words, "Sophia Cradle" signifies "the cradle of knowledge." We named our company "Sophia Cradle" with the idea of creating and fostering products on the basis of intelligence and sensibility, and with the hope that it will be a place where new ideas start and flourish.
Corporate Goal
We aim to render services to the improvement of everyone's quality of life by creating innovative mobile Internet technology.
Our Point of View on Business
We are firmly convinced that business cannot be done without individuals and the linkage between them.
The essence of our business is to contribute to society by realizing unfulfilled market needs that are socially necessary and important. To achieve such an ideal business style, we value and understand the abilities, talents and individual characters of the people who work together at Sohia Cradle.
The business itself at Sophia Cradle will evolve with changing structure of our teams and market trends as time goes by. Therefore, our consistent business policy is to use our staff's wisdom to realize what is needed in the market by being always updated and aware of the trends.
Corporate Overview
Since NTT DoCoMo started i-mode, a groundbreaking Internet service for mobile phones, on Februrary 22, 1999, mobile phones have become more and more integrated with multimedia functionality to allow such capabilities as a camera, global positioning system (GPS), and quarter video graphics array (QVGA), and they are pre-equipped on most handsets today. Other new features include a digital audio player, an e-commerce system FeliCa and digital terrestrial television broadcasting. In this way, wireless communication with the third generation mobile phones has certainly been changing our lifestyle.
Moreover, today's mobile phone users are captivated by even more sophisticated applications than before. To meet their demand, many application developers now write programs in Java or C++ language.
However, developers of mobile phone applications currently face awkward problems such as restrictions on program size, lack of time allowed for development and increasing cost of research and development.
Especially, the extent of development cost increases would be a crucial problem for the industry. For example, the size of embedded software in a Generation 2.5 mobile phone was several hundred thousand steps, and that of a Generation 3 mobile phone has increasead to several million steps. As a solution, new development method and environment based on a "common platform" are necessary.
From the above perspective, Sophia Cradle has developed a number of industry-leading tools and technologies — compression tools for Java and BREW applications, user interface and C++ class libraries for BREW applications — in order to realize a "common platform" through our integrated research and development.